Apple could take Big Apple to court over enviro-logo
All your apples are belong to us, at least according to the folks that made your iPod. Apple Computers is taking New York City's offiical tourism agency to court, claiming trademark infringement over a logo designed to represent their environmental initiatives.
The city's tourism group, NYC & Co, has been using the "GreeNYC" logo since last year as part of campaigns to encourage New Yorkers to clean up their act. The design is a green infinity sign shaped like an apple, which does bear some resemblance to Apple's logo; but really, there aren't that many ways draw a cartoon apple.
Apple is concerned that the Gotham logo is "likely to cause confusion, mistake or deception in the minds of consumers", especially when they start selling branded goods. Right now you can buy a Whole Foods bag with the design on it, so presumably Apple is worried that someone might mistake an organic cotton sack for a computer and sue when they can't upload their wedding photos.
[via Advertising Age]
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