Green albums from Walmart can grow wildflowers
Packaging that can grow green is all the rage these days. I just told you about boxes for lipsticks and other makeup products that can be planted, and right on the heels of that comes a big announcement from Walmart -- Albums from Universal Music Group (UMG) will contain a paper insert that can grow wildflowers if properly planted.Packaging for new albums from Sheryl Crow, Mariah Carey, Janet Jackson, Counting Crows will be environmentally sustainable, and like I already mentioned, the inserts will be totally organic. Environmental Solutions for Shorewood Packaging came up with the idea to eliminate the plastic holders that CD's normally come in and start using the recycled cardboard holders instead.
Also, since coming up with the idea for the new packaging about 10 million CD's have been sold using this method. That means that since the initiation of the program in 2006, the company has reduced their CO2 emissions and carbon footprint by 2400 tons. And that's not even counting the reduction in transportation emissions which should also be significantly lower -- the new packaging weighs half what the old plastic packaging does.
I'm so very happy for the music industry! I know this is a small step, but it's still a move in the right direction. Now we just need to start working on the insane concert tours with their huge polluting buses, and trying to get executives and musicians to stop flying on private jets. Ha! That might happen the day the cow flies over the moon.
Via PR Newswire.
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