Barbie BCause: Barbie's gone eco
I had to read this one twice yesterday, thinking this must be an April Fool's joke, for no reason other than it felt everything on the Internet was an April Fool's joke yesterday. But I digress. This was on Mattel's actual website, so I'm assuming it must be true.Yes, in time for Earth Day 2008, here comes Barbie BCause, a collection of accessories for girls which "repurposes excess fabric and trimmings from other Barbie doll fashions and products which would otherwise be discarded, creating a collection of "cool patchwork style accessories."
And where will these be sold...where else...but exclusively at Toys R Us, home of the new eco-friendly toy line. Priced from around $6 to $20, Barbie BCause will offer all sorts of bags, diaries, backpacks, hats, pillows and cosmetic cases.
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