SunChips getting sunnier
You know how your pleasure center totally lights up/explodes/jumps around when you dive into a bag of SunChips? Well, the sensation is about to get even more intense. That's because 75% of the energy used to make the chips will soon be produced by a 10-acre solar-collector "farm" in Modesto, California.
The Frito-Lay division of PepsiCo will start churning out the super-sunny SunChips on April 22 -- that's Earth day, everybody!
Brainwashing of the American population will commence even earlier, on April 4:
The commercials in the [SunChips] campaign, which are to start appearing on April 4, feature girls and women frolicking in the sun as an announcer invites viewers to "imagine capturing the sun's power and making chips with it." The spots end with the words "SunChips, now made with solar energy," and the brand's theme, "Live brightly."I know that I would live even more brightly if SunChips were made with organic grains. How about you?
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