Sierra Club endorses Clorox's Greenworks cleaners
Clorox has been quite busy going green these days, what with buying up Burt's Bees and coming out with Greenworks, their line of eco-friendly home cleaning products. Soon, Clorox will have another green credential on their resume, a Sierra Club endorsement.According to the NY Times, this will be the first product endorsement ever from the Sierra Club and they will receive a undisclosed portion of the profits in return. The endorsement has stirred up a controversy. One of the reasons the Sierra Club gave the endorsement , according to Carl Pope, executive director, is that "it was more important to try to create this marketplace than to keep the peace."
I found the basic Greenworks cleaner to be pleasant and effective and the more people that have access to a relatively cheap green cleaner, the better. But as far as the reasoning behind the Sierra Club selling their endorsement, not so sure about that one.
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Reader Comments (Page 1 of 1)
4-01-2008 @ 8:49AM
chucharapalotodo said...
very interesting send me more information about it!!
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4-03-2008 @ 3:46PM
Mark said...
Florida sierra club members were unsure about using their image to promote clorox. The national board booted them for trying to help the environment:
http://www.palmbeachpost.com/search/content/local_news/epaper/2008/03/26/s3b_sierra_0326.html
http://www.motherjones.com/blue_marble_blog/archives/2008/03/7804_sierra_club_boo.html
I would use something other than clorox
http://oehlberg.com
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4-10-2008 @ 8:38AM
Jason said...
I was comparing the prices of the Greenworks products by Clorox (at the store) with the Get Clean products by Shaklee (at http://www.shaklee.net/healththatworks/prodHou). Taking into consideration the manufacturer usage directions for each Get Clean products won by a landslide. This is because of how concentrated they are (example: 16oz of Basic-H² makes 1456 gallons of window cleaner which is equal to over 5800 Greenworks Window & Surface).
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4-10-2008 @ 8:39AM
Joel said...
Here is a direct quote from the Greenworks site (http://www.greenworkscleaners.com/products/faq.php):
"Q. Is Clorox merely jumping on the green bandwagon?
A. We've been working on natural products for the past 5 years. We set ourselves a difficult task—to set the standard for natural cleaning and create products that work as well as traditional cleaners. In fact, we delayed Green Works™ products from hitting the shelves by 6 months to further perfect the formula. We are fully committed to continuing to develop natural products that continue to set the standard for natural."
When you brought up Shaklee, I remembered that they came out with their Basic-H back in 1961 (when green was just a color) and was an official Earth Day product in 1990 (that was before Clorox started working on their "natural" products)! And with the Basic-H2 Green Seal Certified too - I really "wonder" who is really setting standards.
Did you know that Shaklee was the first company in the world to get Climate Neutral™ Certified and totally offset their GHG emissions, resulting in a net zero impact on the environment?