Green Daily

There's still a myth in some businesses that green initiatives are something you do so that when Greenpeace turns up at your board meeting complaining about your latest oil spill or toxic baby food scandal, you can point to the half dozen trees you planted as proof of solid corporate citizenship.

However, research shows that being green has advantages way beyond image. Even if you're an evil company that doesn't care about the planet, fostering an eco-friendly attitude can be profitable.

A recent study by Brockmann and Co. found that when comparing organizations which were highly eco-aware with those who weren't, the greener firms had 3 times more customer satisfaction, 4.7 times more employee satisfaction, and 1.7 times more revenue per employee.

Greening up technology was a key driver in improving the overall score of a company, especially the use of videoconferencing instead of air travel when possible. However, factors such as effective recycling of waste, and encouraging employees to engage in environmentally responsible activities such as taking public transit play a big part as well.