Wal Mart milk goes hormone free
I'm not sure what to think of this, but Wal Mart is either going through a true-believer green transformation, or its marketing team has learned how to manipulate health-conscious consumers almost overnight -- maybe it's a combination of the two. Either way, after announcing plans to make its stores more energy efficient earlier this month, Wal Mart announced Thursday that its store brand milk -- Great Value -- will no longer no longer contain artificial growth hormones. Following the recent wave of suspicion over artificial hormones like rBGH (also called rBST), Wal Mart's dairy selection will now come exclusively from cows that haven't been pumped full of creepy hormonal steroids. Nice.This comes as a substantial victory for health-conscious consumers who have expressed rising levels of concern over what happens when you drink milk from mutant cows. The hormones, which have been found to increase a cow's milk production by 15%, are now being avoided like the plague by hosts of consumers -- not just rich scuppies and earth mamas. Apparently, "even Wal-Mart's customers are demanding milk free from genetically engineered hormones," according to the director of the Organic Consumers Association.
The presence of artificial hormones and antibiotics in milk has been a major factor in the rising popularity of organic milk -- oh yeah, by the way, Wal Mart is the nation's largest retailer of the stuff. Now that dairy brands like Wal Mart, Kroger, Kraft, and Safeway are making the move away from hormone-tainted cows for all of their products, will people on the fringe switch back to conventional milk? Or are organic milk drinkers converted for life?
[via Treehugger]














