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Jessica Biel and her eco-bag

Jessica Biel was spotted out in Hollywood the other day carrying a tote with a very subtle statement -- I'm Not A Plastic Bag. Aside from being a stylish item, coveted by A-listers all around the world, this bag is a part of a message of change. It was designed by Anya Hindmarch for the We Are What We Do organization.

While I have no idea whether Jessica bought the bag because she supports the movement, or whether she's just using it because it was given to her for free (this tote was part of the Oscar swag handout in 2007), seeing her has given us the opportunity to talk about a good cause.


We Are What We Do is about changing the world through small every day items. Visit their website to find out what you can do daily that will contribute to making our planet healthier and happier. You can even go through their to-do list to check off items that you already take part in, or that you plan to do. Most things on the list are simple -- decline plastic bags whenever possible, turn your thermostat down by 1 degree, give blood -- but it never hurts to have a little reminder.

Since We Are What We Do doesn't want to fill the world up with stuff, the don't sell a lot of memorabilia on their website, but they do have a few items for sale that are both useful and will benefit the organization, so have a look!

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