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Finally! A response to consumer dairy concerns

The consumers have once again spoken with their wallets and the dairy industry as "herd" the message. We don't want rBGH in our milk, period. Despite the FDA's standing approval of the hormone for milk producing cattle, many consumers are wary of the chemical's effect on the animal as well as the milk and are willing to pay more to avoid it.

The availability of rBGH and even organic milk has risen significantly over the past few years. Big names in groceries like Dean Foods, Kroger and Kraft and all moving towards rGBH-free foods. WalMart and Costco both stock organic milk in their cases.

The commercial pressure has caused dairies to phase out the use the hormone and now less than 20% of milk comes from cows treated with rBGH. As hormone free milk becomes the norm, prices should continue to equalize. Can I get a "hallelujah?"

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