Hummer takes a hit

This or That?

CFLs or LEDs?

by Josh Loposer (Subscribe to Josh Loposer's posts)
Mar 12th 2008 @ 11:24AM

Filed under: Cars and Transportation

As fears about climate change and gas prices ratchet up, it no surprise that consumers are looking for cars that are easier on the wallet and the atmosphere. That's why the sales of hulking SUVs are sliding further and further downward, with Hummer sales dropping 22% in 2007. The market for the lumbering waste-machines has turned so sour in California that the iconic Silicon Valley Hummer dealership is closing its doors. I wonder if there will be a party?

Don't strike up the band just yet, eco-concerns and $4 gas are only part of the reason for the closure -- it's a little bit more complicated than that. Apparently, GM was pressuring the owner of Silicon Valley Hummer to build a new showroom and off-road testing facility. Does that mean that GM actually believes that people take their H2s off-roading? With sales figures dwindling, owner Ron Battistella said that the expensive new add-ons just wouldn't "pencil out."

Most likely, the dealership will re-open later this year under new management, but for now it's sayonara to the symbol of conspicuous consumption. Maybe they should turn the location into a Prius dealership, I hear those are selling pretty well in California.

[via AutoBlogGreen]

Comments [1]

Reader Comments (Page 1 of 1)

3-12-2008 @ 12:31PM

Sgt. Percy Lacroix said...

If you want to see a real hit to the Hummer industry, watch as me and my partner, took down a big time dealer here in New York City: http://video.titantv.com/content/000B00CP/video.aspx

Earthly yours,
Sgt. Lacroix

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