Even though "yuppie" seems like a bona fide word now, somebody just made it up out of clean air (or smog) back in the eighties. Somebody else, a financial planner named Chuck Failla to be specific, wants to put the word "scuppie" into regular circulation. SCUPPIE stands for "Socially Conscious Upwardly-mobile Person" (I guess "Scumpie" didn't sound quite as good).

Failla argues that it's time for a new designation for the people who are successful, yet caring, sort of the opposite of the prototypical selfish eighties yuppie. Instead of being focused on yuppie accoutrements like yachts, power suits, and pearls, scuppies are interested in solar panels, Priuses (Prii?) and expensive organic cotton outfits. Of course, scuppies, like yuppies, care about what other people think; that's why it's important that their do-gooding be obvious.

Failla is convinced the nation is crying out for this new vocab, and plans to publish a Scuppie Handbook sometime soon. He's already got www.scuppie.com up and running. What do you think? Will "scuppie" stick, or will it be another "grupster"?