Green Daily

Remember when Pa spent his whole paycheck on that state-of-the-art Sony Beta VCR that was the size of the fridge and he bought like a million movies, and then Sony abandoned Beta so he had to go and buy a VHS machine and he chucked the Beta player out in the backyard and started hitting it with a tire iron and yelling until the cops came and threw him in County for the night? Or was that just at my house?

Anyway, now TV viewers will get a chance to relive the glory days of some of those antique technologies. Sony is bringing back a few of their old commercials as a promotion for a campaign to get consumers to recycle their outdated or broken electronic gear. The spots will feature video cameras, portable stereos and other amusingly clunky paraphernelia from a time when size was still a status symbol in the tech world.

The vintage ads will run in a number of cities around the US ahead of 40 events being organized under the Sony Takeback Recycling Program where consumers can go and drop off their old tech for recycling. The first one takes place at Qualcomm Stadium in San Diego this weekend.

The shift towards recycling rather than junking techno-waste is picking up steam, which is nice to see. The ad recycling is also a smart marketing move for Sony, showing that they've got a bit of a sense of humour as well as a social conscience.

via [Advertising Age]