Green Daily

Some aspiring art director somewhere came up with this hilarious ad campaign for the Prius and it's quickly becoming a sort of internet phenomenon. The ads poke fun at the usually exalted and socially-conscious image of the Prius driver by placing him in 'ethically shady' situations. Each driver is in the midst of perpetrating some kind of morally ambiguous act like hiring a prostitute or dumping a dead body in one of our nation's precious waterways (a double whammy), but the mood of each scenario is lightened by the headline which reads "At least he drives a Prius."
I love it! These ads are really well done and they target the group of people who are tired of the self-righteous attitudes that are associated with driving America's #1 eco-car. These ads say: 'it's not just eco-geeks that care about the planet, it's murderers and sleazy, desperate old men too.' Way to make being environmentally conscious seem more accessible.

It's too bad Toyota will never run ads like these. They would go over way better than the climate change denial ads that a lot of automakers have put forth. Apparently, the art director responsible was never hired by Toyota, so I guess they're just portfolio pieces. I bet he won't have much trouble finding a job with a portfolio like that.


[via AutoBlogGreen]