Fake Prius ads poke fun at pious image
I love it! These ads are really well done and they target the group of people who are tired of the self-righteous attitudes that are associated with driving America's #1 eco-car. These ads say: 'it's not just eco-geeks that care about the planet, it's murderers and sleazy, desperate old men too.' Way to make being environmentally conscious seem more accessible.
It's too bad Toyota will never run ads like these. They would go over way better than the climate change denial ads that a lot of automakers have put forth. Apparently, the art director responsible was never hired by Toyota, so I guess they're just portfolio pieces. I bet he won't have much trouble finding a job with a portfolio like that.
[via AutoBlogGreen]
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