"GO VEG" above Hollywood sign?
Next time you're vacationing in Hollywood, you might notice a slightly different view at one of your favorite tourist spots. People for the Ethical Treatment of Animals, the group responsible for the recent PR stunt involving a pregnant naked woman in central London (and an innumerable number of nude celebrity ad campaigns), now wants to add to the Hollywood sign. If they have their way, the iconic landmark could soon be a high-profile promotion for a meat-free lifestyle.It's nothing complicated. The group envisions a straightforward "GO VEG" just to the left of the current signage. To accomplish their grand vision, they're planning on renting Cahuenga Peak -- a 138-acre plot just to the west of the Hollywood sign.
Whether or not you're avoiding meat to save the animals (or the planet), you have to admit it's a clever idea. Next I'd like to see the National Meat Association rent the space to the west of Cahuenga and erect their own sign. Nothing complicated -- it'd be funniest if it just read "DON'T."
Regardless, there's no need to worry, meat fans -- even in the event PETA pulls this off, it'll be temporary. The land is currently for sale at $22 million -- a price tag well beyond the non-profit's budget.













