Coca Cola scores hybrid fleet
Truckers aren't often associated with the environmental movement -- unless they're displaying a Willie-diesel bumper sticker -- but their role is actually pretty vital. Truckers hauled 58% of freight in the US in 2002, so their fuel efficiency has a huge impact on the environmental footprint on most of the products we consume. Good news, the eco-truckin' movement is underway and Coca-Cola is leading by example -- ordering 120 new trucks powered by Eaton's hybrid drivetrains. It's the largest order of Eaton's hybrid systems to date in North America and hopefully it marks the beginning of a shift towards a more carbon-conscious shipping industry. The new trucks will be getting 37% better fuel economy while producing 32% less emissions. According to Coke's fleet buyer:
"In addition to the environmentally friendly advantages that hybrid vehicles deliver, we are also happy to report that driver acceptance has been highly favorable, especially in high start-and-stop applications. The hybrid drive units have been performing very well in communicating with the electronic engines, always giving us the necessary torque and horsepower when it is needed."Coca Cola truckers are happy because they get new trucks, and we're happy because the new trucks are hybrids. Everybody wins! Go drink some Coke -- in moderation.
[via Treehugger]
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