Some realtors go eco-friendly in marketing campaign
If you've been watching the news lately, you probably know that real estate is going through some tough times right now. Foreclosures, bloated inventories, falling prices, the subprime mess. So, what's a realtor to do?Why not jump on the green bandwagon! According to the Wall Street Journal, an increasing number of real estate agents are marketing themselves as "eco-friendly." Some housing experts are questioning whether agents are using a cursory knowledge of green building as a marketing ploy.
I'm sure there are some sincere, knowledgeable, "green" agents (green as in good, not green as in no experience) out there. But I'm sure there are some not-so-knowledgeable ones too. In my opinion, the best thing to do when buying a home is to do as much of the legwork and research as you can, yourself.
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