Green Daily

With tons of gen-Xers flocking towards a car-free lifestyle, bicycle commuting could be headed towards an all time high. Especially with the backing of cycling's biggest superstar, Lance Armstrong. From riding with presidential candidates to opening his own bike shop, Lance is involved in all sorts of bike advocacy.

His newest project, an 18,000sq ft store in downtown Austin, TX that will promote all aspects of biking culture. Lance wants his store "Mellow Johnny's" -- named after Armstrong's nickname, a mispronunciation of "Maillot Jaune" (yellow jersey) -- to become the hub of the growing downtown biking community.

Mellow Johnny's is being promoted as a "commuting bike shop," and is only a part of a multi-faceted approach to brining Austin's biking culture up to the level of say Portland, OR. The 7-time Tour de France champion is also working with city leaders to create a comprehensive system of bikeways that would make commuting a safer choice.

If you've ever been able to ride your bike to work, you know that it can be a rockin' good time on sunny days, and a cold shivering experience on rainy ones -- you definitely learn when to take the bus. It also helps when your employer offers amenities to help make biking more accessible, like locker rooms and showers. Do you ride you bike to work? Would you consider it if there was more accessibility?

[via Grist]