Gisele Bundchen wears only water for eco-friendly sandal ad
It's a good thing for the planet that there's no shortage of celebrities willing to strip down for a worthy cause. The latest is supermodel Gisele Bundchen, who is doing her part - all her parts, really - to help preserve water resources in her native Brazil. The ad campaign for the new Bundchen-designed Ipanema sandal is intended not just to shill shoes, but also to raise awareness of the need to conserve and preserve fresh water. In aid of that goal, the website for the new footwear features not just tips on water conservation, but the fetching Ms. Bundchen clad only in H2O and a sultry look. There's also a video where she opines on the crisis with perspicacious commentary like
"Water is very important in my life, in your life, and everyone's life. Don't you think so?" (It may be losing something in the translation.)
The ads and brand specifically support a campaign called Y Ikatu Xingu, which works to protect the Xingu watershed in the Amazon basin from overuse and pollution. The WWF is also involved in this and similar projects in Brazil, which adds eco-cred to the undertaking.
The sandals themselves don't seem particularly green, but the actual manufacturer is a company called Grendene which claims a number of green policies, including recycling 99% of their water.
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Reader Comments (Page 1 of 1)
1-22-2008 @ 8:59PM
Hayley said...
Gisele is a butterface.
Reply
1-22-2008 @ 9:04PM
Amy said...
I wonder how they did that water effect. It looks like CG...
Reply
1-22-2008 @ 9:51PM
MPL said...
she has a lovely face and it's an interesting idea, but the photo looks so fake. It just looks cut and pasted together. What are the stripes on her "bare" body? There are photos from decades ago that used the same idea, with much better success. She deserves better.
Reply
1-22-2008 @ 11:22PM
renee said...
That concept is pretty cool - she looks really lovely on opening page.
the navigation of website is a little confusing to navigate.
I wish them well with the project.
http://models-fashion-advice.com
Reply
1-22-2008 @ 11:28PM
steve said...
Lots of AIRBRUSH working here
Reply
1-22-2008 @ 11:33PM
Benchmark said...
not interested!!
Reply
1-23-2008 @ 1:59AM
Michelle Warren said...
It is not the best picture of Gisele!
She looks like a mannequin, her face has
no expression, her hair has no style to it,
its just "hanging there", not a flattering
style & she looks anorexic!
Also it looks like she has saran wrap- wrapped
around her body, not water!
She looks like a stick-figure!
Very average looking- Sorry Gisele!
Michelle- Southern California
Reply
1-23-2008 @ 3:44AM
tanya said...
I love the ad and love shopping green.
I do most of my shopping online to save gas and I shop through an online
shopping mall that gives me between
5-55% back in
cash on all my purchases. There are over 1000 stores including Bare
Necessities, Sephora, Apple, The Gap, Target (great for soo much),
Macy's. I also wait for sales so I get my cash back and the lowest
price
http://www.dailyoink.com The site is ugly, but well worth it.
There is also a section of all green stores.
Reply
1-23-2008 @ 4:45AM
k4tuck said...
If she insist of getting paid in foreign monies than she needs to leave the US and get jobs in the countries that she isist her money come from!
The US companies are only encouraging her when they hire her!
As Bill O'Reilly states "Pin head"!!!
Reply
1-26-2008 @ 11:26AM
j said...
it looks fine your all just pervs and want to see more, and p.s she isnt the most beautfiul girl ive seen lol
Reply