Gisele Bundchen wears only water for eco-friendly sandal ad
It's a good thing for the planet that there's no shortage of celebrities willing to strip down for a worthy cause. The latest is supermodel Gisele Bundchen, who is doing her part - all her parts, really - to help preserve water resources in her native Brazil. The ad campaign for the new Bundchen-designed Ipanema sandal is intended not just to shill shoes, but also to raise awareness of the need to conserve and preserve fresh water. In aid of that goal, the website for the new footwear features not just tips on water conservation, but the fetching Ms. Bundchen clad only in H2O and a sultry look. There's also a video where she opines on the crisis with perspicacious commentary like
"Water is very important in my life, in your life, and everyone's life. Don't you think so?" (It may be losing something in the translation.)
The ads and brand specifically support a campaign called Y Ikatu Xingu, which works to protect the Xingu watershed in the Amazon basin from overuse and pollution. The WWF is also involved in this and similar projects in Brazil, which adds eco-cred to the undertaking.
The sandals themselves don't seem particularly green, but the actual manufacturer is a company called Grendene which claims a number of green policies, including recycling 99% of their water.
Which celebs are going green?
via [treehugger]
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