Greenwashing index
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Corporate accountability is the name of the game, according to EnviroMedia of Austin, Texas. In collaboration with the University of Oregon, the marketing firm just launched Greenwashing Index (GWI). Here's the sweet and succinct "Howdy!" message from the new website:Welcome to the Greenwashing Index, home of the world's first online interactive forum that allows consumers to evaluate real advertisements making environmental claims. "Going green" has become mainstream for businesses large and small - and that's a good thing. What's not so great is when businesses make environmental marketing claims that can be misleading.You can contribute advertisements to be green-evaluated; ones from Chevron and Volkswagen, for example, have already been posted. Should be interesting to see just which claims hold water!
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