Green Daily

Here is the full list of predictions: http://adsoftheworld.com/blog/ivan/2007/dec/28/jwts_list_of_80_things_to_watch_in_2008

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Yeah, but green is associated with trees, grass, and everything "organic" that people are concerned with. I dunno if blue will really replace green or not - I'd be surprised if it did.

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Just a tired old agency out of fresh ideas and trying to take over the green brigade. FAT CHANCE JWT...get you creative minds around green. What happens when you destroy a nice green habitat...If you listen to JWT, it will turn blue.

Just a tired old agency out of fresh ideas and trying to take over the green brigade. FAT CHANCE JWT...get you creative minds around green.

Lyn from ecobites.com

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I agree, Ad Agencies will try any angle to pull a dollar. In this case, I agree with Lyn from www.ecobites.com that JWT is devoid of fresh ideas and are trying to re-invent the wheel.

I wonder if Al Bore is trying to live up to his high green ideals now that he was successful in winning the Nobel Peace prize. Did I hear he donated the large prize to the green movement or am I wrong and he purchased carbon credits in his own company.

Dick

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Good news for the blue man group, and tobias funke.

Kurtis Holsapple
PlugMyListing

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seems like marketing gimmick from JWT to me more than anything... the first thing i'd like to point out is that they list it as a "trend". since when was being a responsible global citizen a trend? in searching for other people, i read a great article from another agency where they try to take it away from the whole color, trend, or anything... they jokingly call it "transparent" meaning...just call it what it is: be socially responsible with your business and be honest about it.

here's the article:
http://www.thehalogroup.net/blog/2008/01/transparency-is-the-new-green.html

thoughts anyone?

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you're most likely correct.

however, it's only a matter of time before the green frenzy evolves in to a larger social awareness that encompasses more than just the environment. while the color idea may be hokey, the shift is an interesting one.

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Like everything else, change means more money for all. Styles change even more quickly, to keep money flowing for designers and clothing makers, etc.
Consumers ultimately choose what they like and our choices can make or break what is out there.
Classic colors and designs are always in style.
Trendy stuff doesnot last....
Personally, I like to mix blue and green. What a concept!

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