Listen to the Joystiq Podcast (because your ears can't read)

This or That?

CFLs or LEDs?

Read More

Ad agency JWT says blue will be the new green

Is Al Gore the bluest man on earth? Advertising firm JWT predicts that one of the top trends of 2008 will see blue replacing green as the color of environmentalism, social conscience, and all-round niceness. JWT notes that blue is the color of the sea and the sky, making it easier for people to identify it with the current hot-button issue of climate change.


Luckily for JWT, the shift will give agencies and other captains of consumerism a chance to "develop big brand ideas", so look for companies like Nike and McDonald's to suddenly get the blues, while Levis and Labatt ride their traditional association with "blue" all the way to the eco-bank. For 2009, I predict that the color coding will go still further, with different schools of environmentalists taking their cue from credit card marketers and branding themselves as gold, platinum, or black treehuggers. Buy your t-shirts now and avoid the rush.

Reader Comments (Page 1 of 1)

Green Daily Video

Green Daily Series

Tip of the Day

Resist the stacks of napkins given from fast-food joints and eateries.

Celebrity and Entertainment
Celebrities (715)
Movies, TV and Books (343)
News and Politics
Activism (636)
Climate Change (579)
News (1494)
Plants and Wildlife (396)
Polit-eco (578)
Home, Health and Fashion
Fashion (487)
Fitness (117)
Food (989)
Health (633)
Home (1526)
Kids and Parenting (442)
Natural Body Care (204)
Gadgets, Tech and Transportation
Alternative Energy (650)
Cars and Transportation (818)
Gadgets and Tech (584)
Travel and Vacation (219)
Tips and Advice
Green on Campus (74)
Reference/Green 101 (93)
Shopping Guide (495)
This or That (58)
Tip of the Day (288)
Tips (439)

Green Daily bloggers (30 days)

#BloggerPostsCmts
1Josh Loposer240
2Cat Lincoln210
3Kristen Seymour10

Sites We Love