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Smoking is healthy as long as it's organic

Cigarettes were still well under three dollars a pack when I quit smoking. Even then I refused to jump on the American Spirits bandwagon. I knew cigarettes were bad for me and I wasn't about to spend a dollar more per pack to feel like I was making up for the ills of General Custer (in fact the company was bought by Reynolds American in 2002 so the money is really going to "The Man" now).

This cigarette brand is a great example of how a little marketing can make something toxic seem healthy. Although the brand uses only 100% tobacco in the cigarette, there is no comment as to whether additives are in the rolling papers. Their website touts their organic and sustainable growth crops but the filters are made from cellulose acetate, a plastic. American Spirit's butts are as ugly as everyone else's.

via Seth Godin - Liar's Blog

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