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Wal-Mart gets even greener

At first glance, Wal-Mart's recent attempts at becoming a more eco-friendly organization might feel superficial. After all, seemingly every company is jumping on the environmental bandwagon, and of all the major retailers of the world, Wal-Mart is a fairly easy target for anti-corporate types. However, Wal-Mart Stores, Inc released a report yesterday stating that they're not only meeting their extensive sustainability goals, but also launching a new program designed to help everyone involved with their organization -- from the staff, to the suppliers, to the customers -- use renewable energy resources.

So has the world's largest retailer suddenly discovered its conscience? Maybe. But the success of this program is more likely to do with its economic rewards. According to Lee Scott, Wal-Mart's CEO: "Many of our environmental sustainability efforts, for example, mean cost savings for us, our suppliers and our customers, so that in both good times and bad times, they will remain part of who we are."

While the company's efforts, in and of themselves, are good news for the environment, the knock-on effect could be even more exciting. When a company this large -- and this powerful -- makes such a strong statement, the world takes notice.

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