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Burt's Bees gets bought

Burt's Bees beeswax lip balmI've been buying Burt's Bees products since the days when you could only find their stuff in health food stores and they had like three items in their line. I've stuck with them as they've gotten bigger and to this day always have a tube of their minty lip balm by my bed.

They are a company that has always been devoted to sustainability and the environment, which is why I was a little stunned to discover today that they are being bought by Clorox for $925 million in cash. It seems to me that Clorox is buying them in part to improve their own image and bolster their reputation as an environmentally friendly company. Buying that tube of lip balm is going to feel a little different going forward.

[via Treehugger]

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